Friends & Partners

Rapala has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Staff and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

Lindner Media Productions specializes in producing educational fishing programs, DVDs, videos, national TV commercials, product sales videos, point of purchase videos as well as providing underwater photography to the sport fishing industry. Al, Ron , James, Daniel and Bill Lindner are the creative forces behind Lindner Media and their award winning productions.

In-Fisherman is a professional lifestyle company dedicated to freshwater fishing through a multi-media communications network based on education, conservation, and environmental respect. In-Fisherman is committed to teaching its audience how to catch fish while continually working to ensure the future of fishing.

InterMedia Outdoors surrounds the American sportsman with expertise and authority across the entire spectrum of specialized outdoors sports. Our media properties, events, merchandise and targeted communications engage sportsmen on more fronts than any other outdoor sports-oriented media company.

A premiere online source of boating information, Discover Boating is dedicated to helping new and potential boaters explore the wealth of benefits that boating has to offer. Site visitors can research different types of boats to learn which type of boat is best for their needs, as well as consult our helpful boat buying guide for information on how to buy a boat. We also provide extensive boating information and links to resources about boating education and safe boating instruction.

Anglers’ Legacy is a national campaign of the Recreational Boating and Fishing Foundation (RBFF) that encourages avid anglers, the sport’s strongest advocates, to “Take the Pledge” to share the sport of fishing with someone new. Anglers' Legacy is simply about giving back what you've been given, and making a promise to introduce somebody new to fishing – a family member, co-worker, neighbor, acquaintance at church or perhaps, the mechanic who works on your car.

Mepps manufactures a wide variety of premium quality, environmentally friendly spinners and spoons for all fresh water species of fish. Mepps, the “World’s #1 Lure” since 1938, has an un-matched fish-catching history and reputation – having caught more record fish than any other lure. Like the sport of fishing, Mepps lures have been passed on from one generation to the next and nearly every angler has a Mepps story to tell.

The National Fishing Lure Collector's Club (NFLCC) is the largest organization of its kind dedicated to the collecting of vintage fishing lures and tackle. World-class publications and club sponsored regional meetings are just two of the many benefits enjoyed by members.

When anglers troll the web, they’re looking for one thing; to learn. They’re looking to learn what new bait is hot, what new techniques the pros are using to find and catch more fish … basically they’re looking for information on how they can improve their fishing success. That’s what The Next Bite is all about … providing a gigantic pool of information directed toward helping those anglers targeting “Fish with Teeth”, muskies, walleyes & pike.

Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

Design, development, and manufacture of lead-free, non-toxic jigs and spinners all manufactured in the USA with components made in America. Currently in production are the Traditionalist Jig which performs perfectly for catching walleyes bass and other game fish; and the Stingermaxx Weight Forward Spinner which is also great for all game fish. Using lead-free and, non-toxic components made by American companies, all American Traditions Fishing Tackle Co products are hand-crafted right here in Wisconsin. American components. American made. American quality.

OldCabin has been hosting, designing, and maintaining the Hall of Fame's site since it's creation in 1999.

Grandt Rods has been a leader in the industry making rods in Fresh and Saltwater for decades. We pride ourselves on Top Quality in house engineering made in the USA products. Our extensive large line of models can accommodate any anglers dreams, with custom options in carbon handles, snake skin inlays, exotic feather weaves as well as traditional classic rods. Grandt Rods, Follow the Leader! Dedicated to our next generation.

AldoDesign is a Minneapolis, Minnesota web design and marketing company. We work with the latest, mobile-ready code to best optimize our client’s websites for all platforms. Our websites are optimized for all search engines and we offer an optional CMS (content management system like WordPress). AldoDesign also provides logo design and branding, corporate identity and print production.